OUGD601 - Practical / Poster - Initial Development

Creating this initial digital development allows these concepts to take shape in a more sophisticated digital form that will generate stronger feedback when presented to a sample of the brands target demographic as to which they feel is the most approbate to be developed into the posters campaigns final design direction. 

Concept 1

The first concept uses a single image manipulated by repositioning the portions of the original image over one another this creates a distorted effect that is visual engaging and feels contemporary in the way it presents the image to its audience. I feel this will engage with the target audience through the visual variation making it stand out as opposed to other travel posters that commonly feature a generic landscape image. This is juxtaposed with the brands logo to reinforce the brand identity and a short location description using a similar aspirational and exciting rhetoric as the Pocket guide reinforcing the brand personality through this consistent tone of voice. 

Concept 2

Concept 2 extends the theory of concept one using a chopped up image used to represent a structured collage creating a visual puzzle that will engage the audience in looking at the image for enjoyment, striving to find out what the image is as a means of ensuring the poster is eye-catching and fun. This design however I feel it too complicated making it less related to travel through this imagery that is not instantly recognisable. The use of the larger logo reinforces the brand identity and would begin to associate the brand image with  quirky and untraditional connotations. 

Concept 3

Concept 3 is the only design to reference the geometric shapes utilised within the characters of the logo within the posters design direction. This is relevant as it reinforced the brand identity and image while creating a visual consistency with the other forms of collateral within the brands proposal, This is important as it will generate a stronger brand image that begins to define a brand direction which will develop a brand equity through this consistent visual style. The use of logo and supporting text balance the boarder appropriately and provide more relevance to the poster design in articulating the brand personality. 

Concept 4 

The final design direction follows a contemporary design aesthetic that uses large imagery to catch the eye of it's audience which juxtaposed against a large vibrant backdrop colour picked from the brand identities colour palette. The use of location description is placed vertically for visual consistency and allows a contemporary aesthetic to begin to be defined within the brands image.