Throughout the design process of the pocket guide the commercial considerations have been considered throughout this development of the design direction. It is appropriate to consider these considerations due to the context of the pocket guide acting as a free promotional resource that is required to be mass produced to its distribution environment. The form of the pocket guide is developed from a Hot Dog folding method as this allows the guide to take the full advantage of the available space transforming one sheet of A4 stock into an eight page publication that is self contained requiring to binding. The blank side of this A4 sheet is also utilised creating a pull out poster to reinforce the brand personality and to ensure the guide makes the most of the available space.
The stock used within the mock up is 90GSM recycled paper, this is FSC approved generating a more positive environmental impact and allowing this be be attributed to the brands equity. Commercially a similar stock will be used due to its cheap production costs and versatility in creating a thin and easily transported guide. The printing process commercially would be litho printed due to its mass production requiring only one set of plates to be produced which is the cheapest printing form for the scale of production. Refining the design direction to be produced from two colours plus black, utilises the application of spot colours within a commercial printing process, this allows less plates and ink to be used reducing production costs as opposed to a full CMYK run.
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