OUGD601 - Practical / Poster - Inspiration

Having already designed the flag and pocket guide to create reference to the brand identity this visual style is starting to become associated with the campaign therefore a similar visual style should be generated within the design direction of the poster design to ensure this sense of consistency throughout which will reinforce the brand image and allow this to attribute to an easily identifiable brand personality. Establishing that photographs are the cornerstone of millennial culture. With smartphones often on them 24/7, this demographic never misses the opportunity to take pictures therefore photography should be strongly incorporated within the posters visual aesthetic. Further this is a convention of travel advertising using idealised imagery to inspire the audience in wanting to experience these foreign cultures. 

With this established as a keen focus for the poster campaign, I was inspired by a previous apple campaign that featured a similar ethos. Their 'Shot on iPhone' was launched in 2014 is utilised as strong outdoor advertising to promote the capabilities the iPhone can offer. The 2016 iteration of the campaign for the launch of the iPhone is themed around colour, featuring images focusing of bright vibrant aesthetic that was rolled out across the globe with hand deleted images for individual locations. This campaign utilises a similar brand psychology to that I intended to implement into my poster campaign in the sense that this campaign suggests if you own an iPhone you can take these incredible pictures (when they are taken by photographers) similarly to my campaign which will suggest using the Wander service allows you to visit these amazing places (if you can afford to do so.) An element that I really like from the campaign is that is credits the photographer within the image, which is unusual of an ad campaign however this creates a sense of personality that I can implement within my own campaign. Including the name of the photographer within my campaign will create a stronger brand personality connoting an "if they can do it, so can i" mindset, that reinforces this notion anyone can be featured within the brands marketing strategy and visit these incredible places seen within these images.