OUGD601 - Practical / Poster - Introduction

With a strong digital campaign proposal I acknowledged that solely digital brands are perceived as less legitimate than brands that use multichannel adverting strategies due to this notion that the internet is not as truthful as print. Creating a range of printed collateral helps to engage the audience in other environments that the internet as well as improving the brand image creating a sense of authenticity and legitimacy through this use of printed marketing. This reinforcement of the brand in other environments helps to strengthen the brand image and promote the product or service to a wider audience. This printed collateral will be placed appropriately in environments with high levels of millennial engagement as well as locations that connote travel, therefore train stations, city centres and airports will be the primary locations for this marketing collateral in which a poster campaign will sit prominently.