Developing this design direction further I trailed the use of overlaid gestures within the geometric shapes however found this was too busy with the use of photography in the background, making it visually jarring therefore unsuccessful in communicating the simplicity of the brands service.
Not wanting to overcomplicate the overall aesthetic of the poster I reverted back to the initial design direction which features the main user generated photography overlaid with geometric forms of taken form the logo design and filled with colours from the brands specified palette to reinforce this brand identity and extend the brand image to be consistent with the other forms of collateral. The images were edited individually with minimal brightening and contrast enhancements and the culture image was re-created in monotone to create a sharper focus in the face within the rock. The application of the shapes was developed to be unique over each design yet when brought together as seen below it is identifiable how well they work as a set creating an instantly identifiable series that is easily identifiable with the brand image of freedom, liberty and adventure.
No comments:
Post a Comment