OUGD601 - Practical / Pocket Guide - Further Development

The most interesting suggestion made within the feedback of my initial mock up was that restricting the pocket guides colour palette would further reduce print costs which is particularly relevant due to this informing the form of the pocket guide and its context to be used as a free promotional resource that needs to be produced through mass production. 

Taking inspiration from the flags aesthetic and the use of geometric forms connoting individual flags, I took the E character from the logo incorporated it within the rectangle and to reinforce this flag style aesthetic. Considering reducing this colour palette further however this wasn't appropriate as the flag and logo variants all use a two colour palette therefore for consistency and visual aesthetic it made sense to extended this into the pocket guide, which still reduces print costs down from the previous full CMYK design. These colours are again taken from the brand colour palette that is detriment from the commonalities found within the flags that make up the EU reinforcing this contextual synthesis and providing a bold and contemporary brand image. This as the convert is a simple yet bold aesthetic that will grab the eye of the target audience through the of contemporary pastel colours and engage them further with the brands identify through this re-occuirng use of the logos characters within the brands collateral. 

Responding to further feedback I implemented a stricter grid that includes centred columns which will increase the tolerances for visible error within the production of the pocket guide. I reduced the size of the text to 8pt which although looked small of screen in a quick printed mock up is approbate to the pocket gaudies scale and is still easily legible due to the simplicity of the design. The titles and links are colour matched to the cover providing visual variation in the contents design and creates consistency from between the cover and the content. 

Finally the inside design is kept the same in terms of physical components as this was praised within feedback for its contemporary and engage extension of the brand image, the colours are developed to again match the cover creating a visual consistency throughout and reducing this commercial production cost through the minimal colour palette. This creates a successful aesthetic that works both conceptually with the context of the collateral and creates consistency within the collateral extending this sophisticated brand image.