The final design works appropriately, both contextually and aesthetically in creating a visually engaging resolution that works effectively in engaging the target audience and reinforcing the contract of brand psychology within a practical context. The two colour palette works well in reducing the overall production costs while remaining visually consistent with the other forms of collateral extending the brands image. The production of this final design created a number of limitations that are a result of producing the outcome with the facilities available within the college as opposed to professional production techniques. For example only inkjet printing is available so for a bespoke mock up this didn't reduce any print cost however this is in place considering this mass production. The pocket guide is printed on a 90GSM recycled satin stock to ensure the resolution is environmentally aware and representative of an professional outcome. The thin weight of the stock created a minimal margin that is taken up through the folding process however folding by hand did cause the ink of the full bleed cover to clack slightly however this cannot be avoided with the facilities and production techniques available to me. Overall the resolution is finished to a high standard for a college produced mock up to simulate how a mass produced pocket guide would look and feel.
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