Following a design board workshop it was suggested that having good quality pictures presents a significant advantage in presenting the resolutions from the brief. From this I decided to set up 2 photoshoots one to show the flag in context depicting an environment where it would be used and the second within a studio environment to show off its production.
Photoshoot One
Finding a location for this contextual photoshoot was difficult as the environment in which the flag will typically be used will be abroad in exotic locations to create a 'Fear of Missing Out' and desire to visit these places. Used my bloggers to reinforce their association with the brand the flag needed to have a high impact. Asking tutors and students from around the Leeds area I received a number of suggestions for the locations of the shoot. The most appropriate was Tropical World, due to its core proximity and display of second largest exotic plants in the UK (first outside of London).
I was really happy with the outcome of this shoot managing to find a suitable location within Tropical World that feel natural and not constructed, like you're in a tourist attraction. Editing the image with improve the brightness of the colour and cropping the flag to a central focus creates a strong final image that works well to depict the flag in context.
Photoshoot Two:
The second photoshoot was established to show off the form of the flag, depicting its high production values and accentuating its form. This was a tricky shot to set up, with help from the technicians I created an appropriate st up utilising the wind machine, fishing wire, and patience to get a really approbate image what shows the movement within the flags fabric creating a dynamic image that will works particularly well. Extending on this I used Jack as a model to interact with the flag, this was a process of experimentation with a minimal art direction from myself however am happy with the resolutions.
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