Printing this initial design direction to design its physical appropriately identified a range of further development that would be essential in ensuring the final resolution is finished to the highest standard available with the colleges facilities. Engaging with tutor feedback allowed me to establish more critical improvements that would lead to a more holistic design approach representative of an industry awareness.
Although the type is set to 10pt it was suggested this felt too large within the spread and could be resized even smaller in order to give a more balanced aesthetic and better ratio of text to white space. It was further suggested by tutors that there should be the implementation of a stricter grid in order to standardise each page creating a stronger sense of consistency and overall flow within the composition of the pocket guide.
Positive feedback was received regarding the aesthetic of the reverse design stating it works well in appealing to the millennial demographic through the use of contemporary and engaging design trends. Acknowledging the commercial process within this design process it was suggested extending this even further, as current the form of the guide is utilised to reduce print costs and produce on a mass scale. To further this it is suggested by tutors that I could reduce this colour scheme further to a two colour palette or even make the design work in grey scale, this way when printed commercially this will reduce the litho printing costs using tow spot colours as opposed as a full CMYK set up that will increase said production costs.
This feedback is positive in its critical commentary of how to improve the current direction and furthers my understanding of critical processes which can be implemented into further development to create a more contextual final resolution. The use of testing within the design process is exponentially beneficial as on screen differs significantly to a printed outcome informing this further development.
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