Thursday 21 April 2016

OUGD501 - Photography

With such a high quality resolution produced I wanted to get some really high quality photograph of the bottle to use for promotional posters to add to my body of practical work but to also be used within my growing portfolio as I am proud of the resolution produced in response to this module. Getting good shots of the bottle was particialty difficult due to the materials as I didn't want the glass to show large reflections as this would take away from the high quality finish of the bottle. Lighting was also an issue as the frosted text was difficult to see in overexposed lighting however looked un-engagign with low lighting. 

Bad Example

It was a range of trial and error incrementally adjusting the lighting and camera settings until I found a happy medium. I trailed a range of shots using the plain bottle to focus on the finish then adding water to show more contextual shots and finally adding mint leaves to add strong bursts of colour that would be effective for adverting, this also suggests a natural purity reinforcing the brand values. From this only a small amount of post production was needed removing small marks in on the background and slightly adjusting the brightness/contrast to make the most of the images. Below highlights a selection that works particularly well in promoting the high quality resolution and the form of the final outcome. 






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