Taking inspiration from the sleek modernist form of the bottle and Austria's early development within the modernist movement I analysed examples of modernist graphic design, Having built on this understanding of the movement in Level 4 I took inspiration from the Neue Grafik cover designed by Carlo Vivarelli in 1959 as I liked the song use of type and minimal composition forming an engaging cover design.
My experimentation into modernist style initially used helvetica however found this would become iconic enough as a brand identity. I took a base font of circular bold and reduced the x-height and tracking to create a more compact and refined logotype that is uniquely iconic of the brand. The logotype feels representative of modernist principles and is extremely legible making the logo and brand easily identifiable.
Translating this onto the bottle design I took further inspiration from the Neue Grafik cover layering the logo into a grid of three, this reinforced the brand identity and creates an egging focal point on the centre of the bottle that will boldly promote the brand and attribute its qualities to the consumer. I like the use of repetition within bottle design as it boldly reinforced the brand and will appeal to the status orientated consumer the brand is targeting.
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