OUGD501 - Advertising Poster

I wanted to reference how the images could be used within the advertising of the product. As the iconic bottle is the main focus of my practical project this was important iconography to use within the design as it needed to promote the object as the luxury tangible object that can be used to transfer the upperclass qualities of the brand onto the users sense of self. 

For inspiration I looked at apples advertising aesthetics as these are industry leading in terms of telling the products lifestyle through its advertising. I found a satirically written article that was actually pretty informative http://www.ronswebsite.com/blog/apple-ads-and-minimalism/ Which deconstructed apples minimal advertisements and grouped them in to key factors for success. It states good quality imagery, understanding of hierarchy and careful selection of language were the most important factors attributing to apples advertising success. 

From this I started to implement some of these factors into my own poster design. I chose a dynamic product image that featured mint leaves as this singular burst of colour would draw the users attention to the bottle making it a stand out focal point within the advert. The mint also works well in connoting additional product values such as freshness and a natural consciousness, making the packaging from glass makes it re-usable and more recyclable than plastic as well as looking far more luxurious. With the main focal point of the image, the brand name was placed aligned with the top of the wrap around logo setting this creates a visual hierarchy of bottle, brand, product description. To create continuity across the brand the product description is set in Adria Grotesque, the typeface sourced from the viennese type foundry creating subtle and contextual links to the products origins. 

I wanted to retain the minimal aesthetic to reflect the aesthetic of the bottle and brand as a whole. the sleek form of the bottle complements the customised typography to create a high end bespoke product and this advertisement reflects that. The photography accentuates the form of the bottle making it seem desirable and connotes a high quality paired with the minimal hierarchy of brand name and product description creates a high impact insight into the product that is slightly ambiguous therefore appealing to the status-orientated in the know target audience.