OUGD501 - Logo Development

From the critique feedback I established this as the most appropriate design direction to develop, it was suggested by tutors I customise the type to create unique logotype than can become easily identifiable of the brand, this will appeal to the status orientated target audience as they if the logo is easily identifiable the attributes from the brand can be placed on the individual, other benefits of creating custom logotype is that royalties would not have to be paid to the type foundry and it would reduce the ability to replicate the logo. 

Custom Tracking

Extended X-height 

I initially had difficulty approaching the customisation of the GoBold typeface as it was already fairly representative of what I wanted from the logo and it created links to its Austrian heritage as it is inspired form vintage tourist posters. From the wrap around type mockup up onto the bottle I liked the use of space between the characters and replicated this into the logo using 200 pt tracking. This added a luxurious use of white space that reduced the condensed feel of the original face.  

From this I then extended the x-height of the characters, this reflected the form of the bottle making it more suitable for its desired context. The physical product inspiriting the form of the logo creates an organic synergy between the two that will complement each other entirely and reflects a bespoke identity the is crafted around the product to ensure it is high end and luxurious in its aesthetic and connotations. 

To further reduce this condensed feel and make the logo lighter, I reduced the weight of the strokes used in the original face. This further adds to the customisation of the typeface making it unique and un-replicable. I like the use of the thinner weight combined with the large tracking as this presents a more elegant logotype that is balanced and reflects the form of the product. This logo is successfully in presenting luxurious connotations, the high x-height and custom tracking makes it easily legible therefore will appeal to the status orientated audience who can easily be seen with the brand elevating their sense of self. 

Logo Development Stages 

Final Logo