OUGD501 - Bottle Translation

With a strong final logo developed I started to look closely at how this would translate across to the bottle design. Having created a range of mockups as part of my initial logo development I had a good foundation to start designing from. Feedback form students informed me that wrapping the logo around the full circumference of the bottle would create a dynamic and engaging design that ensures the logo is fully visible from every angle. They felt the oversized text was contemporary and would appeal to the status conscious target audience. 

I identified a physical mock up would be a more effective final resolution as opposed to a mock up as the concept of my practical work and how this relates to the research question focuses on the tangible object that its consumers can draw a sense of self from, therefore the physical bottle is the most important aspect of the brand as it will be the object used to transfer these connotations from the hypothetical brand to the individual. I measured the circumference of the bottle to create a sort of net that I could use to design in 2D which would then translate my design onto the three dimensional product. I identified the bottle had a 60mm visual for available space at any one time therefore any supporting text or information should be no larger than this in order to be viewed at a glance. 

Creating an initial digital render on this net gave the first real visualisation of how the branding would translate into the product, I implemented the logo on a large scale to wrap the entire circumference of the bottle, halving the kerning between the letters to create a gap either side that when joined up would equal this kerning creating a seamless cycle between the letterforms. Incase the logo was initially difficult to read I repositioned this in a smaller form below to reinforce the branding and make the full logo easily available at a glance by ensuring it was smaller then the maximum 60mm available viewing space. Smaller detailing included using the Austrian flag at the top of the design to create more obvious line to the brands heritage and a small product description 'Austrian reserve, still spring water' which I felt was important for an emerging brand in a saturated drinks market.