OUGD501 - Bottle Evaluation

The resolution of my bottle is completed to a very high standard with the use of innovative production methods that mimic industry processes. This results in a significantly high quality resolution developed through the tangible object that reflects the luxurious qualities of the brand. These complex production methods required effective time management outsourcing materials and pre-booking a range of equipment leasing with several different college departments to ensure the resolution came together in time. 

The branding translates particularly well onto the physical bottle as it is considered with its form in mind, the long thin form of the bottle lends itself well to the logotype creating a bespoke resolution that is considered at every stage of development. The wrap around logo creates a sense of authority for the brand and ensures it is visible from every angle, this is then reinforced through the smaller logo placement within the 60mm available space on the front of the bottle that ensures the logo is visible at a glance. 

The use of the physical bottle within my body of practical work relates specifically back to my research essay as a exploration of the self revealed consumes attribute the qualities of a product to their own personality therefore it will be the physical bottle that the status orientated use to transfer the luxurious connotations of the brand onto themselves reinforcing their own sense of self. This works particularly effectively within the design as the wrap around logo ensures the brand identity can be seen at all times, extended through the use of the bold oversized letterforms in the highly legible typeface that has been customised to become iconic of the brand. This ensures the user can be easily associated with the brand and can easily translate the luxury qualities of the brand onto themselves. 

This perception of luxury is created through the use of high quality materials and finishing processes to create a luxury packing object that is almost more valuable than the product itself, justifying changing a higher price point. The minimal aesthetic includes a monochrome colour palette and elegant design that is bespokely designed for the bottle ensuring continuity between the brand and the bottle. These high quality materials will appeal to the target audience and reflect their aspirational lifestyle choices adding to the luxury connotations of the brand.