To articulate the refined logotype and my development I created a infographic to highlight these changes, when overlaid it can be clearly seen how the custom Rein logo is unique and has been developed from the original typeface. I took inspiration from type foundry posters to inform the aesthetic of this infographic. This further highlights the three distinct changes made that makes up this new logotype to; a thinner line weight, oversized tracking and extended x-height that all work together in synergy to create an effective and engaging logo.
Asking for tutor feedback they suggested I had succeeded in effectively customising the original typeface to create a bespoke logo that works particularly well with with form of the bottle. The refinements made to the type suggest an luxurious brand that is unique and can become iconic within its industry.
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