With a broad and varied range of practical research I began to compile a range of visual inspiration for the aesthetic of the brief. This takes inspiration from contemporary design trends most appealing to a millennial audience therefore the design direction should be current with visual culture implementing vibrant colour palettes, dynamic visual arrangements and conceptual connotations. From this I created a document articulating these different directions that can be used to source inspiration from within the design process. This is accompanied by key words and phrases central to the concept in order to ensure the design direction is informed and relevant.
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