Identifying a colour palette to standardise the fluidity within the brands logo is appropriate to create some element of consistency within this element of the brand Identity. In order to create a conceptual colour palette I first isolated the communal colour within the flags of countries the make up the EU as this is appropriate to the campaign. With these established I then began tweaking these to engage with a more contemporary design direction creating soft pastels and more aesthetically appealing variants to ensure a successfully engaging resolution. This colour palette becomes increasingly appropriate to engage will a millennial demographic due to the association of these colours within pop culture. This concludes the colour palette is successful both aesthetically and conceptually being derived from commonalities within the EU flags.
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