Establishing a typeface to be attributed to the brand identity, I considered a range of clean legible sans-serifs, However finding an article from It's Nice That [Here ] that talks about a collaboration between Google and Monotype established a more contextually appropriate typeface for the project. Noto is an open-source typeface family that encompasses every written language in the world, living and dead. It is one of the largest typographic projects ever undertaken and the result of five years collaborative work.
One of the aims of the Noto project is to digitally preserve little-spoken or dead languages to help enable global communication “across borders, languages, cultures and time periods”. It also includes letters in multiple serif and sans serif styles in up to eight weights, as well as numbers, symbols and musical notations. This description of the projects aims works particialry well reinforcing the ethos of the brand in creating a lack of boarders and a greater sense of inclusivity, therefore Noto is not only an appropriate contextual typeface for the brand but also practical in its variety, providing every character ensuring collateral created for different EU countries will be available within the typeface reducing the need for secondary alternatives and improving the identities overall consistency.
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