Identified as part of my primary research I found a third party company that works for students to sort out their housing bills conveniently in one application. This can be a big stress for students who are new to having bills, living in a house with other students all needing to share these costs. Split the bills organises all of the household bills including water, internet, heating, and electricity creates an account and charges each Tennant directly for a share of these bills with an added service fee. This business model is how my practical brief will be structured with a third party company sorting out all your travel applications / documentations with an added service charge, this leaves the consumer to not have to worry about this process or spend hours of their busy dynamic lives filling in applications or stressing over holiday arrangements, this service will take care of this hassle leaving them to enjoy their holiday.
As the target audience for Split the Bills is the Millennial generation, this reinforces the suitability of my concept for the target audience as it will not be completely unfamiliar. The slogan is strong and direct 'we take the fuss out of your shared student bills' explicitly defining the service, which I will take from implementing into my own slogan. The rhetoric used within the website is very persuasive and appeals to this busy lifestyle of the target audience, advocating the primary USP of convince, ease and hassle free as a means to promote the service as this will particularly engage this demographics lifestyle. I plan to take inspiration from this business model implementing it into the brands personality in order to engage the target audience and manipulate the consumer brand relationship through the use of imagery and rhetoric within the campaign.
No comments:
Post a Comment