OUGD601 - Tutorial 3

Following the progress of my tutorials I continued independently developing the rest of chapter one and two, this consisted of the main body of my research project synthesising the body of theory that defines brand psychology. With this holistic understanding of brand psychology I can then begin to apply the theory to practice in chapter three applying these constructs to case studies evidencing the exploitation of the consumer within these primary examples. 

The focus of this tutorial was to beginning to shape the practical element of my COP 3 project. It was discussed in detail how the constructs of brand psychology could be applied to almost any product suggesting it has an almost cancerous composition from this beginning to suggest that any physical product could adopt these ideologies within the practical project. Some of the suggestions that were brainstormed within the session worked of the proposal of using a social issue to exploiting the consumers perception of a brand, for instance capitalising on Brexit or raising awareness for refugees to exploit the marketing potential. From this initial brainstorm I plan to develop these proposals further before evaluating the effectiveness of each concept which will conclude a definitive practical direction. 

Practical brainstorming