In this initial stage of exploration it was suggested to compile a list of everything one could possibly investigate within the scope of the personal research project, Shifting my focus slightly from the initial project proposal, I chose to exploring branding and its links with the consumer, creating an extensive list of potential topics to explore and beginning to question elements I would explore within this. I found this a useful task to get my ideas down on physical paper, this allowed me to more objectively decide how to prioritise these ideas and being to asses a sort of hierarchy and understand what the most important aspects of the project will be.
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