Feedback:
‘Based on your chosen question you have focussed on the specific aspect on logo design which is a positive start to the project. The question that you pose about the role of the logo today is very interesting but difficult question. You should consider carefully how you intend to answer this question. You will also need to consider carefully how logos relate to branding in general and what branding strategies impact on logo presentation.’
Interpretation:
I felt optimistic based on the tutor feedback to my dissertation proposal baring in mind this was only a loose starting point in my level 6 investigation. This initial question is relevant within contemporary graphic design and will personally engage me throughout the course of the module. Concerns raised from this feedback is whether there will be enough subject matter to create an extended body of academic writing, my conclusion from this feedback is to look for areas within this topic that could incorporate 'what is the function of a logo' within a chapter of the project then expand on this to explore how this works in conjunction with branding as a whole and this relationship with the consumer.
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