Having carefully considered that essay portion I concluded Interpreting Coca Cola adverts would add a primary element to the essay applying my own reading to a case study. As for the practical element of the module I will use primary research to collate a range of attitudes towards water brands I will perform this as a focus group of students and tutors then generalise this to a mass market as it would be unfeasible to collate a representative sample due to the versatility and mass market of water as it is used by every single person in the world. From this I will begin to create informed design decisions that will influence my resolution to the brief.
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