OUGD501 - Study Task 5: Planning & Structuring an Essay

OUGD501 – STUDY TASK 5 – PLANNING & STRUCTURING AN ESSAY

Suggested Research Question.

To what extent can freudian theory be related to branding techniques

Which Academic Sources will you reference?

Freud, Sigmund. The Ego And The Id. [LaVergne, Tenn.]: Pacific Publishing Studio, 2011. Print.

Packard, Vance. The Hidden Persuaders. Brooklyn, N.Y.: Ig Pub., 2007. Print.

Storr, Anthony. Freud. Oxford: Oxford University Press, 2001. Print.

Williamson, Judit. Decoding Advertising : Ideologi And Meaning In Advertising. Marion Boyars, 2000. Print.

What Graphic Design will you analyse?  

Essay Map

. Introduction; state brands form an emotional connection to make you buy them and how I want to understand these unconscious decisions further in relation to freud 

. introduce freud and freudian theories including the ID, Ego and Superego, 

. Explore branding and theories of how brands create emotional connections 

. link freud to examples of effective graphic design, deconstruct one strong example in detail

. Conclude how freudian theory can be related to branding. 

Peer Feedback – How could this Essay Map be refined / developed?

looks well balanced 

maybe include more people or other examples 

explore branding holistically