OUGD501 - Turn It In Draft

The feedback of my first essay draft was very positive. Due my affectively time management I produced a completed first draft that adhered to the word count and included a substantial bibliography. Feedback from the tutors was positive highlighting my research collation and understanding of the research topic. It was further stated I could use some of the authoritative research bodies within my own reading of the coca cola company to tie it together with the research I talk about earlier within the essay. I am very happy with this feedback and will be able to build on this to ensure the essay is a strong objective piece of academic writing. 

OUGD501 - Study Task 6: Primary research considerations

Having carefully considered that essay portion I concluded Interpreting Coca Cola adverts would add a primary element to the essay applying my own reading to a case study. As for the practical element of the module I will use primary research to collate a range of attitudes towards water brands I will perform this as a focus group of students and tutors then generalise this to a mass market as it would be unfeasible to collate a representative sample due to the versatility and mass market of water as it is used by every single person in the world. From this I will begin to create informed design decisions that will influence my resolution to the brief. 

OUGD501 - Study Task 5: Planning & Structuring an Essay

OUGD501 – STUDY TASK 5 – PLANNING & STRUCTURING AN ESSAY

Suggested Research Question.

To what extent can freudian theory be related to branding techniques

Which Academic Sources will you reference?

Freud, Sigmund. The Ego And The Id. [LaVergne, Tenn.]: Pacific Publishing Studio, 2011. Print.

Packard, Vance. The Hidden Persuaders. Brooklyn, N.Y.: Ig Pub., 2007. Print.

Storr, Anthony. Freud. Oxford: Oxford University Press, 2001. Print.

Williamson, Judit. Decoding Advertising : Ideologi And Meaning In Advertising. Marion Boyars, 2000. Print.

What Graphic Design will you analyse?  

Essay Map

. Introduction; state brands form an emotional connection to make you buy them and how I want to understand these unconscious decisions further in relation to freud 

. introduce freud and freudian theories including the ID, Ego and Superego, 

. Explore branding and theories of how brands create emotional connections 

. link freud to examples of effective graphic design, deconstruct one strong example in detail

. Conclude how freudian theory can be related to branding. 

Peer Feedback – How could this Essay Map be refined / developed?

looks well balanced 

maybe include more people or other examples 

explore branding holistically

OUGD501 - Study Task 4: Establishing requirements of your practical investigation

1.What is your research question?

What is the role of the ‘self’ within the consumer-brand relationship?

2.Do you have a hypothesis (an assumed conclusion that you will endeavour to prove)?

If a brand evokes an emotional connection with a consumer then it will become more successful than those that don't because it will create desirable consumer traits appealing to the perceptions of ones self.

3.What are the contexts of your research interests?

To look at the construct of the self and how this applied to branding. Why certain brands are more desirable and how they make people feel despite being very similar to other brands in terms of ingredients, materials.

4.Sources of primary/secondary research.

Case study of well established brand that uses the role of the self to market its product to a consumer.

Psychological theories and consumer brand theories from online journals and academic sources

5.How will your practical work relate to your written work (synthesis)?

Develop a brand that adopts the psychological theories explored within the academic writing using the role of the self to elevate the perception of the brand and increase the success of the product.  

6.What methods will you use to research, develop, create and test your work?

Identify a product to brand, research its consumer, competitors and existing products. Identify a USP and consider what I want the brand to stand for transcending it from a product or a brand to something that evokes a personal connection with the consumer that will increase its success as a brand.

7.Provide a proposed timeline for your work to completion (consider carefully whether you will need access to college facilities).

Prior to 11^th January work will focus on the essay. Following the Turn It In Submission I will start to identify a product to brand.

8^th Feb – Have a product identified and start to research consumers and competitors

22^nd Feb – Identify USP and define what the brand will represent using the role of the self to transcend its literal use/ meaning.

1^st March – Begin Initial Ideas

14^th  March – Feedback and Development

4^th April – Further Development and Feedback

25^th April – Submission

OUGD501 - Study Task 3: Establishing A Research Question

OUGD501 – STUDY TASK 3 – ESTABLISHING A RESEARCH QUESTION

Suggested Research Question. This can be a topic or theme, but please try to be as precise as possible.

How does psychology affect the success of branding, looking specifically at the concept of the ‘self’

Which Of The Module Resources Does This Question Relate To? You can find these on eStudio - Try to list at least three.

Hetherington, K. (2008) Capitalism's Eye: Cultural spaces of commodity. London: Routledge. p.25-50 Bignell, J. (2002) Media Semiotics. Manchester: Manchester University Press. Chapters 1 and 2 Klein, N. (2000) No Logo. London: Flamingo.

Which Academic Sources Are Available On The Topic? Include a Harvard Referenced bibliography of at least 5 sources.

Aaker, Jennifer Lynn. "Dimensions Of Brand Personality". SSRN Electronic Journal XXXIV (1997): 347,356. Web. 4 Jan. 2016. Available at: https://faculty-gsb.stanford.edu/aaker/PDF/Dimensions_of_Brand_Personality.pdf Bradley, Bruce. Brand Laddering. 2011. Web. 4 Jan. 2016. available at: http://i0.wp.com/brucebradley.com/wp-content/uploads/2011/06/brand-laddering.0021.jpg Fournier, Susan. "Consumers And Their Brands: Developing Relationship Theory In Consumer Research". Journal of Consumer Research 24.4 (1998): 343-353. Web. 4 Jan. 2016. available at: http://www.jstor.org/stable/10.1086/209515 Haugtvedt, Curtis P, Paul Herr, and Frank R Kardes. Handbook Of Consumer Psychology. New York: Lawrence Erlbaum Associates, 2008. Print. Symons, Cynthia S. and Johnson, Blair T., "The Self-Reference Effect in Memory: A Meta-Analysis" (1997). CHIP Documents. Paper 9. http://digitalcommons.uconn.edu/chip_docs/9

How Could The Research Question Be Investigated Through Practice? What Graphic Design would you make in response to this, and why?

Create a brand that adopts some of the psychological theories discovered through the exploration of the topic and development of a piece of academic writing.

Peer Feedback – How could this topic be refined / developed? Show this form to a fellow student. They should record their feedback in the box below

Look at specific theorists eg freud Maybe use a case study of a particular brand that does this well